Mary Beth Massey named Director of Marketing at SOHO Event Rentals

Fairhope, Ala. - SOHO Event Rentals hired Mary Beth Massey on October 26, 2020, as the new Director of Marketing.

Photo Credit: Wave Photo by Aislinn Kate

Mary Beth joins the team at SOHO after spending the last seven years at the University of South Alabama in the Athletics Department. Her journey in athletics began when she interned with Athletics Marketing and Promotions in her final semester of undergrad in 2013. She began her master’s degree in 2014 while working as a Graduate Assistant for the department. Upon completion of her master’s degree, she accepted a full-time position as Athletics Development Specialist overseeing hospitality and restricted giving. In the summer of 2018, Mary Beth returned to marketing as the Marketing Coordinator for the department where she was responsible for social media, special events and the marketing contact for volleyball, softball, women’s basketball, track and cross country. 

In 2020 SOHO decided to add the Director of Marketing position to help position the company for future growth and expansion. According to Josh Kohn, COO of SOHO, “As SOHO continues to grow and mature, we realized we needed a creative, driven individual to help lead us to the next chapter. We have worked with Mary Beth on a freelance basis in the past with graphic design, so we are very excited to see what she can create managing all of our marketing efforts.” In addition to her marketing role at SOHO, Mary Beth is our graphic designer at our print company, Decal Doodle. 

“I am so excited to join the team at SOHO! I have been following this company since they helped with my wedding in 2016. Their passion for southern hospitality is unmatched and I cannot wait to be part of their journey,” said Mary Beth.

As a double alumna of the University of South Alabama and Mobile native, Mary Beth is a huge Jags fan. On the weekends in the fall, you can usually catch her sporting her jersey. When she’s not watching the Jags, she enjoys going for bike rides through downtown Mobile, getting margaritas with friends and visiting with her family. As an active member of Alpha Omicron Pi while at South she developed a passion to serve others. She spends her free time volunteering as an advisor and serving as the Alum Chapter President for the Mobile Alumnae Chapter. In addition, Mary Beth serves on the American Cancer Society’s Vintage Affair Committee as the Marketing/PR Chair.

Mary Beth received her Bachelor of Arts in Communication in 2013 and a Masters of Education in Educational Leadership in 2015 from the University of South Alabama. She and her husband Michael, along with their dog Gumbo, reside in Mobile, Ala. 

Custom Dance Floor Wraps

Hi Y’all and welcome back! Today we are going to talk about dance floor wraps. Dance floor wraps are a fun way to bring an element of personalization or branding to your event. It just takes a beautiful dance floor up a notch. If you are interested in wrapping your dance floor, we recommend starting off with a blank slate and build from there. After you have selected the type and size of dancefloor we can begin discussing your customization options.

While we often see monograms, duograms and logos on dance floor wraps, don't be afraid to get creative. We can design additional details to the wrap, including; borders, florals, patterns, and more!

When wrapping your dance floor you can select to wrap a portion or the whole dance floor. If you select to wrap a portion, we will wrap a few sections in the center of the dance floor. If you opt to wrap the entire dance floor you have more room to get creative. Now that you know the amount of wrapping you want, let's discuss the design process. If you are wanting to use an existing logo or duogram you will need to provide the design. May also need the color selection for the wrap. We often refer to the pantone color chart to match colors for existing images. If you are designing your dance floor wrap from scratch we will work with you to develop a mockup of your image and assist you with color selection from the endless color options. Once we have developed a mockup you will get the chance to review it and make adjustments. When the final design is confirmed, you get to relax while we do the “heavy lifting”. All you have to do is look forward to your dance floor.

One thing to consider when thinking about your dance floor wrap design is how to keep it consistent. Whether you're having a wedding or a large scale corporate event, your dance floor wrap should feel authentic to your overall aesthetic or brand. Be sure to coordinate with any existing color schemes or branding.

Adding a custom dance floor wrap is a great way to elevate and brand your event. It adds a fun wow factor and can help pull the overall design for your event together. We want to know, what would you do for your dance floor wrap?

Sailcloth Tents

Hi y’all and welcome back to the blog! This week we are continuing our series on tents with another beautiful tent option, sailcloth tents. Sailcloth tents got their name from the material they were made from in the beginning. These tents are full of character and style, contributing to very stylish events.

In addition to the magnificent canvas material, sailcloth tents have a few design features that make them a beautiful choice for your event. The lovely wood exterior and center poles are a beautiful detail. We love to use this natural element to inspire other elements of the event design. We often use farm tables and wood cross back chairs to compliment the wood center poles. Another great feature of the sailcloth is the high peaks with tent flags. This gives the exterior curves of the tent a stunning presence while allowing for the tent to feel spacious.

Because sailcloth tents have such beautiful characteristics, they are used across the world. We often install sailcloth tents in beautiful fields, private residences, and even on the beach. The sailcloth tent has a wow factor design on its own, but you can also bring in additional rentals to increase its wow factor, such as pole drapes, sidewalls, and lighting. Specialty lighting can even be used to add patterns to the tent tops for a truly one-of-a-kind look!

Now that you know some of the many reasons, we love sailcloth tents, we want to know what your favorite detail of a sailcloth tent is! As always, if you are planning an event and are interested in a sailcloth tent, reach out to us. We would love to work with you!

Till next time, cheers!

Losberger Engineered Clear Span Tents

Hi y’all and welcome back to the blog! This week we are going to talk about one of the many things SOHO is known for, TENTS! Specifically, the amazing Losberger tent brand. Losberger De Boer, based in Heilbronn Germany, has been on the market since 1919, making them over 100 years old! The company was founded by Friedrich Losberger and Klaas de Boer and they created their first tent for a traveling circus. Today, Losberger De Boer remains focused on continuing to provide reliable and quality products for their clients.

You may be asking, what is a Losberger clear span tent? Great question, it is a brand and style of tent based in Germany. They are an engineered structure, making them the strongest and most permanent tents in the market. Larger scale events and companies use Losberger tents for their events, including Korn Ferry Golf Tour, Golden Globes 2020 Netflix After Party, the NFL and Oktoberfest! They have also been used as Covid-19 triage centers for hospitals.

As you can see this brand of tent is chosen for some of the best events in the world, but what makes them so special? There are a few key features that make a Losberger a step above the rest, including safety, durability and style. A Losberger tent is engineered to be the safest tent on the market. When these tents are staked into the ground, they are wind rated up to 100+ mph! Yes, you read that right, 100+ mph. This allows for them to withstand many weather environments.

Another factor is their durability. Because these tents are engineered and made with materials to withstand strong elements, the materials are naturally stronger than your standard tent. This allows for them to last longer for our clients, especially clients who are needing their tent up for months at a time. In the past we have completed jobs where the Losberger was installed for 2 weeks, a month, 3 months. Now we are seeing Losberger tents provide much needed space for Covid-19 treatment at hospitals around the world.

The third factor that elevates the Losberger tent is its style. Clear span means that within the tent, the span of the entire tent is open and not obstructed. We offer the Losberger in a clear top, a white top, or a mix of clear and white top. Meaning no matter the style of event you are having, there is a Losberger tent for you. In addition to the clear or white span, you can also add on additional elements to complete the tent. This could be anything from walls and doors, to patios and second stories. Yes, the Losberger tent can be multi-level! The modern style of the Losberger tent coordinates beautifully with some of our more modern rentals, including ghost chairs, acrylic tables, Louis pop chairs, and white Mondrian furniture. We particularly love a clear Losberger tent in a beautiful outdoor setting so you can still appreciate the natural elements while still defining the event space.

As you can tell, the Losberger tent is a favorite of ours here at SOHO. It is so versatile that it can be used in almost any environment to help bring your event to life. And while it works wonders at large scale events, it is just beautiful at smaller scale events like weddings, birthday parties and more. As always, if you are planning an event and you are interested in the Losberger tent, give us a call, we would love to work with you!

Till next time, cheers!