Fairhope, Ala. - SOHO Event Rentals hired Mary Beth Massey on October 26, 2020, as the new Director of Marketing.
Photo Credit: Wave Photo by Aislinn Kate
Mary Beth joins the team at SOHO after spending the last seven years at the University of South Alabama in the Athletics Department. Her journey in athletics began when she interned with Athletics Marketing and Promotions in her final semester of undergrad in 2013. She began her master’s degree in 2014 while working as a Graduate Assistant for the department. Upon completion of her master’s degree, she accepted a full-time position as Athletics Development Specialist overseeing hospitality and restricted giving. In the summer of 2018, Mary Beth returned to marketing as the Marketing Coordinator for the department where she was responsible for social media, special events and the marketing contact for volleyball, softball, women’s basketball, track and cross country.
In 2020 SOHO decided to add the Director of Marketing position to help position the company for future growth and expansion. According to Josh Kohn, COO of SOHO, “As SOHO continues to grow and mature, we realized we needed a creative, driven individual to help lead us to the next chapter. We have worked with Mary Beth on a freelance basis in the past with graphic design, so we are very excited to see what she can create managing all of our marketing efforts.” In addition to her marketing role at SOHO, Mary Beth is our graphic designer at our print company, Decal Doodle.
“I am so excited to join the team at SOHO! I have been following this company since they helped with my wedding in 2016. Their passion for southern hospitality is unmatched and I cannot wait to be part of their journey,” said Mary Beth.
As a double alumna of the University of South Alabama and Mobile native, Mary Beth is a huge Jags fan. On the weekends in the fall, you can usually catch her sporting her jersey. When she’s not watching the Jags, she enjoys going for bike rides through downtown Mobile, getting margaritas with friends and visiting with her family. As an active member of Alpha Omicron Pi while at South she developed a passion to serve others. She spends her free time volunteering as an advisor and serving as the Alum Chapter President for the Mobile Alumnae Chapter. In addition, Mary Beth serves on the American Cancer Society’s Vintage Affair Committee as the Marketing/PR Chair.
Mary Beth received her Bachelor of Arts in Communication in 2013 and a Masters of Education in Educational Leadership in 2015 from the University of South Alabama. She and her husband Michael, along with their dog Gumbo, reside in Mobile, Ala.